Core Features

Templates

Create and manage Meta-approved message templates — required for all business-initiated WhatsApp conversations.

Why Templates Are Required

WhatsApp Business API enforces a strict policy: you can only send a free-form message to a contact who messaged you within the last 24 hours (the customer service window). Outside that window — or for the very first outbound message — you must use a Meta-approved template.

Note

Templates must be submitted to Meta and approved before use. Text-only templates typically take minutes to a few hours. Media templates may take longer. Status is shown in the Templates list.

Template Categories

Category	Use case	Initiates conversation?
Marketing	Promotions, offers, broadcasts, newsletters.	Yes
Utility	Order updates, shipping notifications, OTPs.	Yes
Authentication	One-time passwords and login verification codes.	Yes

Warning

Choose the correct category — submitting a promotional template as "Utility" can cause rejection or account suspension.

Start From the Template Library

Writing a template from scratch means learning Meta's rules the expensive way: a rejected template cannot be edited, only recreated under a new name, so each mistake permanently burns a name. The library exists to skip that.

Nearly 300 ready-made templates, organised by industry and by what the message is for.
Every entry is already valid: numbered variables, sample values for each one, and an opt-out on every marketing template.
Picking one opens the normal create form with everything filled in — the wording, the buttons and the example values are all yours to edit before submitting.
Anything the library could not know for you — a link, a phone number, a sample image for a media header — is listed as a setup note on the template and again at the top of the form.

Open it from Templates → Template Library on the web, or the library icon in the header of the Templates screen in the mobile app.

Note

Festival greetings are the one case worth planning ahead: Meta's review queue slows noticeably in the fortnight before Diwali, and a greeting approved on the day of the festival is worth nothing. Submit those two to three weeks early.

Creating a Template

Go to Templates → New Template

Click New Template. Enter an internal template name — lowercase letters, numbers, and underscores only (e.g. order_shipped_v2). This name cannot be changed after submission to Meta.

Select category and language

Pick Marketing, Utility, or Authentication. Select the language for this variant. You can submit additional language variants of the same template name after approval.

Build the template body

Write your message. Use double braces for personalization variables:

Hi {{1}}, your order #{{2}} has shipped!
Expected delivery: {{3}}.
Track it here: {{4}}

Variables are numbered sequentially starting at {{1}}. When creating a campaign, you map each variable to a contact field (name, phone, email, or any custom field cf1–cf10) or a static value.

Add header (optional)

A header appears above the body. Choose one type:

Header type	Notes
Text	Short title line — supports one variable {{1}}.
Image	JPEG or PNG. When used in a broadcast, provide the image via Upload or URL.
Video	MP4. Provide URL or upload when launching the broadcast.
Document	PDF. Provide URL or upload when launching the broadcast.

For media headers, you supply the actual file or URL at campaign creation time — not during template setup. This lets you reuse one template with different documents per campaign.

Add footer (optional)

A short disclaimer or branding line displayed below the body in lighter text. Footers do not support variables.

Add buttons (optional)

Button type	Description
Quick Reply	Tap-to-reply (up to 10). The contact's tap is received as a normal message.
Call to Action — URL	Opens a URL. Supports a dynamic suffix: https://yoursite.com/{{1}}
Call to Action — Phone	Dials a phone number directly from WhatsApp.
Flow	Opens a WhatsApp Flow embedded form. Requires a published Flow.

A template can have up to 10 buttons. Choose Both to put quick replies and link, call or offer code buttons in one template. Keep the quick replies together, either before or after the other buttons. WhatsApp shows the first 2 buttons and puts the rest behind See all options. People using WhatsApp on a computer are asked to open a message like this on their phone.

Tip

URL buttons with {{1}} in the URL let you send per-recipient deep-links — map the variable to a contact's custom field (e.g. tracking token or order ID) when launching the broadcast.

Submit for approval

Click Submit to Meta. Status changes to Pending while under review, then Approved or Rejected. Only Approved templates can be used in broadcasts.

Bringing Templates From Another Account

Templates belong to your WhatsApp Business Account at Meta. If you connect the same account you used with a previous provider, its templates appear here automatically within a minute. If your number is now on a different account, copy them across:

Open Copy from Another Account

On the Templates page, click Copy from Another Account.

Choose where from and where to

Pick the number to copy to, then the account to copy from: another number connected here, or the old account’s ID from Meta Business Suite (Settings → Accounts → WhatsApp accounts).

Pick the templates

Check templates lists everything on the old account and ticks the ones that can be copied. The rest show why not. Untick any you don’t want, then copy.

Rule	Why
Both accounts must belong to the same Meta business	Meta only copies between accounts with the same owner.
Only approved templates with good or not-yet-rated quality	Meta's rule. Pending, rejected, paused and low-quality templates can't be copied.
A name and language already on the destination is skipped	Two templates can't share a name and language on one account.
Copies count towards your plan's template limit	The same as creating them by hand.

Note

Copying never changes the old account: it keeps its templates. Copies keep the same name, language and wording. If Meta reviews any of them, they show as Pending until it finishes.

Template Quality Rating

Meta rates templates based on user feedback (blocks, reports):

Green — High quality. No restrictions.
Yellow — Medium quality. Template may be paused if the rating drops further.
Red — Low quality. Template is paused. Review content and audience targeting, then resubmit.

Tip

A dropping quality rating is a signal to review your audience or message content — not to send more messages faster.

Template Formatting

Bold: wrap text with *asterisks* — e.g. *Hello*
Italic: wrap with _underscores_ — e.g. _important_
Strikethrough: wrap with ~tildes~ — e.g. ~old price~
Monospace: wrap with ```backticks``` — e.g. ```code```
Emojis are supported and count toward the 1,024-character body limit.
Line breaks are preserved exactly as written.
HTML tags are not supported — WhatsApp renders plain text with the above markup only.

Broadcast Template Preview

When creating a campaign, MotherBot shows a live WhatsApp-style preview on the right side of the form. As you fill in variable values (or select contact field mappings), the preview updates to show exactly what the recipient will see — including the header, body, footer, and buttons. This lets you catch formatting issues before the campaign goes out.

Workflows

Contacts