Case Study: How Stylique Fashion Achieved 34% Sales Lift with WhatsApp Campaigns

How a mid-size D2C fashion brand used MotherBot to replace email newsletters with WhatsApp broadcasts — and saw a 34% revenue lift in 90 days.

Background

Stylique Fashion is a direct-to-consumer clothing brand based in Bangalore, India, with a product catalogue of 400+ SKUs and a customer base of approximately 85,000 contacts across India and UAE.

Before adopting MotherBot, Stylique relied on email newsletters and Instagram ads for re-engagement. Email open rates had declined to below 12%, and their cost per acquisition via Meta ads had risen 60% year-over-year.

Their head of growth, Meera Nair, reached out to us in February looking for a more direct channel to their existing customer base.

The Challenge

Stylique had three specific problems:

1. Dormant customers — 38% of their database hadn't purchased in over 6 months
2. Cart abandonment — ~22% of customers added to cart but never completed purchase
3. New collection launches falling flat — launch-day email open rates were 9–14%

The Approach

Month 1: Foundation and List Cleanup

We first helped Stylique import their customer list into MotherBot and run a consent campaign via their website checkout flow: "Get style updates on WhatsApp" with an opt-in checkbox.

Result: 31,400 opted-in contacts in 30 days (37% of their total list).

Month 2: Cart Abandonment Flow

We built a 3-step WhatsApp Flow:

• Step 1 (1 hour after abandonment): Gentle reminder with product image and link
• Step 2 (24 hours later): Added social proof — "47 people bought this today"
• Step 3 (48 hours later): 10% discount code, valid 24 hours

"Hi {{1}} 👋 You left something behind!

Your {{2}} is still waiting in your cart.
Complete your order before it sells out 👇

[View Cart]"

Result: Cart abandonment recovery rate improved from 4.1% (email) to 18.7% (WhatsApp).

Month 3: New Collection Launch

For the Summer '25 collection launch, Stylique ran a WhatsApp-first strategy:

• 7 days before launch: teaser image + "Reply EARLY for early access"
• 3 days before: exclusive preview for replies with UTM-tracked links
• Launch day: full catalogue broadcast to opted-in list

Result: Launch-day revenue was 2.3× higher than the previous season's launch, which had relied entirely on email and Instagram.

Results After 90 Days

| Metric | Before MotherBot | After 90 Days |

|--------|----------------|---------------|

| Email open rate | 11.8% | — |

| WhatsApp read rate | — | 84.2% |

| Cart recovery rate | 4.1% | 18.7% |

| Launch day revenue | ₹4.2L | ₹9.7L |

| Monthly revenue (attributable) | Baseline | +34% |

| Cost per acquisition | ₹380 | ₹87 |

What Meera Says

"We were skeptical WhatsApp would work at scale for a fashion brand. The results surprised us — read rates of 84% are something we've never seen in any channel. The cart abandonment flow alone paid for our annual MotherBot subscription in 3 weeks."

>

— Meera Nair, Head of Growth, Stylique Fashion

Key Takeaways

1. WhatsApp requires opt-in — that's a feature, not a bug. Opted-in lists perform dramatically better than cold outreach.
2. Personalisation at scale matters. Using the customer's first name and specific product name in cart abandonment flows doubled recovery vs. generic reminders.
3. Timing is everything. Stylique's best-performing broadcast windows were 7–9am and 7–9pm IST — when people check WhatsApp during commute and evening wind-down.
4. Start with one flow, prove ROI, then expand. Meera's team started with just the cart abandonment flow. The results funded the rest of the programme.