What is the WhatsApp Business API marketing conversation price in India?

Meta charges ₹0.78 per marketing conversation in India as of 2026.

What is the WhatsApp utility conversation price in India?

Utility conversations (order updates, transactional alerts) cost ₹0.15 per conversation in India.

How many free service conversations does WhatsApp provide?

Meta provides 1,000 free service conversations per month. After that, each service conversation costs ₹0.29.

India • ₹ INR

WhatsApp Business API Pricing

Meta charges per 24-hour conversation window, not per individual message. All rates below are for India, denominated in Indian Rupees (₹).

Last updated: 28 June 2026

How conversation billing works: Once a conversation window opens (either you or the customer sends the first message), all messages exchanged within the next 24 hours are counted as a single conversation — you are billed only once, regardless of how many messages are sent back and forth.

Conversation Pricing

per 24-hour window

Marketing

Business-initiated promotional messages

0.86

per conversation

Promotional offers

Product launches

Newsletters

Re-engagement campaigns

Initiated by: Business•Template: Required

Utility

Business-initiated transactional messages

0.12

per conversation

Order confirmations

Shipping updates

Payment receipts

Appointment reminders

Initiated by: Business•Template: Required

Authentication

Business-initiated OTP / authentication messages

0.12

per conversation

One-time passwords (OTP)

Account alerts

2FA codes

Initiated by: Business•Template: Required

Service

User-initiated support conversations

0.00

per conversation

Customer support queries

Product questions

Feedback & reviews

General enquiries

Initiated by: Customer•Template: Not required

Free Tier — Every Month

Meta provides 1,000 free service conversations (user-initiated) every month. These reset on the 1st of each month and apply automatically — no setup required.

1,000

free / month

Marketing₹0.86/conv

050K convos

Utility₹0.12/conv

050K convos

Authentication₹0.12/conv

050K convos

Service₹0.00/conv1,000 free

050K convos

Drag the sliders above to estimate your monthly cost.

Estimates based on Meta's per-conversation rates. Actual billing depends on your usage mix, free-tier eligibility, and any applicable taxes.

Voice Calls

per minute

Outbound Calls

Your business initiates the call to the customer

0.39/min

Inbound Calls

Customer calls your WhatsApp Business number

Free

Quick Reference

Type	Initiated by	Template required	Rate (₹ / conversation)
Marketing	Business	Yes	₹0.86
Utility	Business	Yes	₹0.12
Authentication	Business	Yes	₹0.12
Service	Customer	No	Free
Free tier — first 1,000 service conversations / month			₹0.00

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