Frequently asked questions

We offer support via WhatsApp, email, and our Help Center, with priority support on higher plans. Our team helps with onboarding, WhatsApp API setup, template approvals, and any technical questions along the way.

Yes. Depending on your plan you can connect multiple WhatsApp numbers and manage them from one account, each with its own contacts, templates, campaigns, and team — ideal for agencies and multi-brand businesses.

We love feedback. Reach out through the Contact page or your in-app support channel with feature requests or bug reports. Many of our improvements come directly from customer suggestions.

Yes. Our visual flow builder lets you create chatbots by dragging and connecting nodes — send messages, ask questions, branch on replies, collect data, trigger integrations, and hand off to a human agent. No code required. You can also add AI-powered replies for natural conversations.

Yes. You can connect AI to your chatbot so it understands customer intent and responds naturally, answer FAQs automatically, and even handle voice calls with AI agents. You stay in control with fallbacks to human agents whenever needed. AI features use your own account with an AI provider such as OpenAI, Google Gemini or Anthropic, which bills you directly for what you use — AI usage isn't included in a MotherBot plan, and which AI features you can turn on depends on your plan.

Absolutely. Set up auto-replies, keyword triggers, drip sequences, and scheduled follow-ups. You can automate order confirmations, appointment reminders, abandoned-cart nudges, welcome messages, and more — all triggered by customer actions or time.

Yes. A chatbot can show real availability, take the booking, send confirmations and reminders, and let the customer reschedule or cancel — using the built-in appointments system, or Calendly if your team already runs on it. Restaurants can take table reservations the same way.

Yes. Add your website content, documents or FAQs to the knowledge base, and the AI answers from that material rather than inventing something. When it cannot answer confidently, it hands the conversation to a human instead of guessing.

Yes. MotherBot runs on the official WhatsApp Business Cloud API by Meta. Your number stays verified, your messages are policy-compliant, and there is zero risk of bans that unofficial tools carry.

No. Connecting your WhatsApp Business account takes about 5 minutes with our guided flow, and chatbots are built by dragging blocks on a canvas — no code anywhere.

Yes — you can migrate an existing WhatsApp Business number or register a fresh one. Coexistence support even lets your mobile app and MotherBot work side by side.

The conversation is handed to your team instantly with full context — chat history, contact profile and notes. Agents reply from the shared live-chat inbox on web or mobile.

MotherBot charges a monthly or annual subscription for the software, and there is a Free Forever plan — not a trial, so it does not expire and needs no card. Some costs are billed to you directly by other companies, never through MotherBot: Meta charges for the WhatsApp messages you send, your AI provider charges for AI usage on your own API key, and any other app you connect bills its own fees. We add no markup to any of them. See plans and WhatsApp rates.

MotherBot was founded by Ankit Agrawal and developed by the dedicated team at Thinkbix, bringing together product vision, technology, and innovation to build smarter business automation solutions.

MotherBot is owned and operated by Thinkbix Technologies, the parent company responsible for developing, maintaining, and supporting the MotherBot platform.

MotherBot was founded in Pune, Maharashtra with the vision of helping businesses automate customer interactions, streamline operations, and improve productivity through intelligent AI solutions. Built as a platform for AI chatbots, CRM automation, and business process automation, MotherBot serves as an AI-powered employee that can handle repetitive tasks, engage customers, and support business growth efficiently.

MotherBot began its journey in January 2025, when the idea was first conceived to simplify customer engagement, CRM workflows, and business operations through intelligent automation. After extensive development, testing, and necessary approvals, MotherBot officially launched in 2026. Today, MotherBot is focused on helping businesses automate and scale their operations with AI-powered solutions.

No, MotherBot is currently self-funded and has not raised external funding. We are building and growing the platform independently while remaining focused on delivering high-quality AI automation solutions for businesses.

Customer support automation, lead generation, CRM automation, appointment booking, internal workflows, and more.

No coding skills not required to use MotherBot platform.

MotherBot headquarter located in Baner, Pune, Maharashtra 411045

Yes, MotherBot offers a partnership program with three tiers: Silver, Gold, and Platinum. Your partnership level is based on the number of customers you onboard. Partners can earn up to 35% recurring monthly commissions, providing a sustainable source of recurring income as their customer base grows.

Ten, in one shared inbox: WhatsApp, Instagram, Messenger, Telegram, LINE, Viber, SMS, RCS, email and web chat. Chatbots, broadcasts, the CRM and reporting work across them, so a customer who starts on Instagram and continues on WhatsApp is still one person with one history.

No. WhatsApp is the channel most customers start with, but MotherBot is a multi-channel platform — Instagram, Messenger, Telegram, LINE, Viber, SMS, RCS, email and web chat run through the same inbox, the same chatbots and the same CRM.

Yes — MotherBot, Mother Bot and MotherBot.io all refer to the same product, at motherbot.io. It is a customer messaging and automation platform from Thinkbix Technologies Private Limited, and it is not connected to any similarly named chat bot or Telegram bot.

Yes, there is a Free Forever plan — not a trial. It does not expire and needs no credit card. Integrations and AI features that use your own AI key come with paid plans; MotherBot AI, the assistant that prepares setup for you, is included on Free too, with a daily limit. Meta's own per-message charges still apply to the messages you send; Meta bills them directly to your WhatsApp Business Account, with no markup from us.

Yes, for iOS and Android, included with your account at no extra cost. Your team can answer chats, see the CRM, take bookings and run the floor from a phone. Download it here.

MotherBot is an all-in-one WhatsApp CRM and marketing platform built on the official WhatsApp Business API. It lets businesses send bulk broadcast campaigns, build no-code chatbots and automation flows, manage a shared team inbox with live chat, run drip sequences, and connect WhatsApp to their favourite CRM and eCommerce tools — all from a single dashboard.

Sign up for a free account, create your organization, and connect a WhatsApp Business number through the guided onboarding. Once your number is verified with Meta, you can import contacts, create message templates, and send your first campaign — usually within a few minutes. No technical or coding knowledge is required.

No. Everything — chatbots, automation flows, broadcasts, and integrations — is built with a visual, no-code interface. Developers who want deeper control can also use our REST API and webhooks, but they are entirely optional.

Yes. Create an account on the Free Forever plan and use it within its limits for as long as you like — it isn't a trial. On WhatsApp's side, Meta doesn't charge for your first 1,000 replies each month on each WhatsApp number — replies sent within 24 hours of a customer's last message. See the Pricing page for exactly what each plan includes.

Yes. Approved templates belong to your WhatsApp Business Account at Meta, not to your previous provider. Connect the same WhatsApp Business Account and its templates appear on your Templates page automatically. If your number moved to a new WhatsApp Business Account, use Templates → Copy from Another Account to copy your approved templates across — both accounts must belong to the same Meta business. If you're asked for a PIN while connecting, your previous provider set one on the number: ask them for it, or turn two-step verification off for the number in WhatsApp Manager and enter any new 6-digit PIN.

We integrate with popular CRMs and tools including HubSpot, Zoho, Salesforce, LeadSquared, Shopify, WooCommerce, Razorpay, Shiprocket, Google, Slack, Trello, Zapier, Zendesk, Zoho Desk, Zoom, and more. See the Integrations page for the full, up-to-date list. Developers can also build custom integrations with our API and webhooks. Each integration connects to your own account with that service, so any subscription, usage or transaction fees it charges are billed by that service directly. Your MotherBot plan sets which integrations you can use and how many.

Yes. We provide a REST API to send messages, manage contacts and templates, and trigger flows, plus webhooks that notify your systems in real time about incoming messages and events. Full documentation is available in the Developer Docs and API Reference.

Yes. With Shopify and WooCommerce integrations you can automatically send order confirmations, shipping updates, delivery notifications, and abandoned-cart reminders over WhatsApp — and with Shiprocket you can share live tracking links.

Yes. Connect your Zendesk account via OAuth 2.0 in a few minutes. Once connected, you can auto-create Zendesk tickets from any WhatsApp chatbot flow, escalate live conversations to a Zendesk agent with the full transcript attached, look up existing tickets by phone or email, and update ticket status, priority, and comments — all from WhatsApp. Six dedicated chatbot nodes cover the full ticket lifecycle.

From your dashboard, go to Integrations → Zendesk, enter your Zendesk subdomain, and authorize the connection via OAuth — no API keys to copy manually. Then configure escalation triggers (keywords, intent, or explicit customer request) and map chatbot variables to Zendesk ticket fields like subject, priority, and tags. The whole setup takes about 3 minutes.

Yes. When a chatbot conversation needs a human, or a customer explicitly asks for support, MotherBot can automatically create a Zendesk ticket and hand the conversation off to a live agent — with the complete WhatsApp transcript attached as context, so nothing gets repeated.

Yes. A chatbot flow can look up a customer's open Zendesk tickets by their phone number or email and reply with the current status and any updates — without involving a live agent, unless the customer needs one.

MotherBot integrates with a wide range of platforms and services, including Websites, WhatsApp, Instagram, Facebook Messenger, Telegram, Zoho Books, Zoho CRM, Zoho Desk, Salesforce, HubSpot CRM, Google Workspace, X (formerly Twitter), LeadSquared CRM, Slack, Trello, Twilio, Zapier, Zendesk, ElevenLabs, Zoom Meetings, Shiprocket, NoBroker, Housing.com, 99acres, MagicBricks, Shopify, WooCommerce, Razorpay, PayU, PayPal, Grok, ChatGPT, Claude, DeepSeek, Meta AI, and Google Gemini. In addition, MotherBot supports many more third-party integrations through a seamless one-click integration experience, making it easy to connect your existing tools and automate your business workflows.

Yes. The MotherBot REST API lets you send messages, manage contacts and segments, broadcast templates, run campaigns, issue coupons, register webhooks, and pull analytics — all programmatically. Every endpoint lives under /api/v1 and is authenticated with a Bearer API key you generate under Settings → API Keys. Full reference and a ready-to-run Postman collection are available in the Docs.

Yes, MotherBot integrates with popular CRM platforms, including HubSpot, Zoho CRM, Salesforce, and LeadSquared. We also support custom CRM integrations to meet your specific business requirements. Each CRM is your own account with that company, and its subscription is billed by them, not included in a MotherBot plan.

Go to Settings → API Keys in your dashboard and create a new key. The raw key is shown once at creation — only a hashed version is stored afterwards, so save it immediately. Keys are scoped to your organization and can be revoked and reissued at any time.

Yes. The API Reference page includes a Postman collection and environment covering every endpoint and webhook event, with example requests and saved responses pre-filled, so you can start testing immediately instead of writing requests from scratch.

Yes, connecting WhatsApp to thousands of apps without code. The Zapier app is invite-only — ask support to enable it for your account — and then you authenticate with an API key from Settings → API Keys. See the Zapier guide.

There are 38 triggers, covering messages received, sent, delivered, read and failed; contacts created, updated or opted out; conversations opened, resolved and rated; broadcasts and sequences; chatbot and Flow completions; sales pipeline deals; coupons and abandoned carts; payments; calls; template approvals; and number-health changes. They use real-time webhooks, so Zaps fire within seconds rather than waiting for a polling interval.

Almost always the 24-hour rule. The "send a message" action only reaches someone who messaged you in the last 24 hours. For anyone else — a new form lead, a cold contact — use the "send a template" action with a template Meta has approved.

Yes. The MotherBot Excel add-in adds a task pane to Excel on Windows, Mac and the web. Pick your phone-number column, map the other columns to template variables, and message selected rows or all of them — each row can even carry its own attachment. See the spreadsheet guide.

Yes, through the Google Sheets add-on. It works the same way as the Excel add-in: choose the phone-number column, map columns to template variables, and send to selected rows or every row. You can also bulk-import rows as CRM contacts.

Yes. A chatbot can show your live Calendly availability in the chat, the customer picks a time and confirms it with one tap, and the booking syncs to your CRM. Confirmations and reminders go out on WhatsApp, and a booking can create a deal in your sales pipeline automatically.

Yes. With agent replies enabled, a comment an agent adds to a Zendesk ticket is sent to the customer on WhatsApp. It requires a Zendesk trigger pointing at the webhook URL on the integration card, and WhatsApp only allows it inside the 24-hour customer service window.

WhatsApp only allows free-form replies within 24 hours of the customer's last message. Because tickets are often answered later than that, keep an approved utility template ready — something like "There is an update on your ticket #{{1}}" — to reopen the conversation. Once the customer replies, a new 24-hour window opens and your agent can continue normally.

Yes. You can send a payment request inside the chat and collect through Razorpay, with the payment recorded against the contact. A chatbot or workflow can also send the request automatically, for example after an order is confirmed.

Yes, through the Bitly integration, which shortens and brands the links you send and tracks the clicks. Clicked links can also trigger workflows, so a click can start a follow-up.

Yes. Connect your WooCommerce store and MotherBot sends WhatsApp messages as orders change: order confirmed, payment received, delivered, cancelled and refunded, plus cash-on-delivery confirmation, unpaid checkout reminders, review requests and back-in-stock alerts. It needs a plan that includes the WooCommerce integration. See the WooCommerce guide.

Yes. Connect your Shopify store and MotherBot sends order, shipping and delivery updates on WhatsApp, asks cash-on-delivery customers to confirm, reminds shoppers about carts they left, and creates discount codes that work at your Shopify checkout. It needs a plan that includes the Shopify integration. See Shopify.

Yes, for Shopify and WooCommerce stores. Each COD order gets a WhatsApp message with Confirm order and Cancel order buttons. The answer is saved on the order as a tag, a cancel can cancel the order in your store, and an order nobody answers can be cancelled after the number of hours you set. See how COD confirmation works.

Yes, for Shopify and WooCommerce. Shoppers who leave without paying get up to three WhatsApp reminders with their checkout link, at times you choose. The last one can include a discount code that is created inside your store, so it works at checkout. Reminders are marketing messages, which Meta charges for per message.

Yes. MotherBot can add a Trello card for every new WhatsApp contact, and chatbots and workflows can create, find, update and move cards, add comments and add checklists. It needs a plan that includes the Trello integration. See the Trello guide.

Yes. Orders you ship through MotherBot — from the dashboard or a chatbot — get "on its way", "out for delivery" and "delivered" messages on WhatsApp automatically. Orders created directly inside Shiprocket are not tracked this way. A chatbot can also look up any AWB number and reply with its status. See shipping updates on WhatsApp.

Yes. You can send template-based broadcast campaigns to thousands of opted-in contacts at once, personalise them with variables (name, order ID, etc.), attach images, PDFs, and buttons, and schedule them for the optimal time. Delivery, read, and reply metrics are tracked in real time.

Not if you follow WhatsApp's rules: only message users who have opted in, use approved templates, keep content relevant, and make it easy to opt out. Our platform helps you stay compliant by enforcing templates, tracking opt-outs, and monitoring your quality rating so you can avoid restrictions.

Meta sets the limit by messaging tier. A new number starts at 250 unique customers per 24 hours, then scales to 2,000, 10,000, 100,000 and eventually unlimited as you send good-quality messages. Two details matter: the limit counts unique recipients, not messages, and it only counts people you message outside the 24-hour customer service window — replying to customers who wrote to you is unlimited.

Yes. WhatsApp requires that you obtain opt-in consent before sending business-initiated messages. Opt-in can be collected via your website, forms, checkout, or a prior conversation. The platform stores consent and lets contacts opt out at any time.

Any clear, recorded permission works: a checkbox at checkout, a form, a website widget, a Click-to-WhatsApp ad, or the customer messaging you first. Keep a record of when and how it was given, tell people what they are subscribing to, and never buy a list — messaging people who never opted in is the fastest way to lose your quality rating.

A customer who replies STOP is opted out automatically and gets a confirmation, on every channel. Opted-out contacts are excluded from broadcasts and sequences from that moment. They can rejoin by sending START. Handling this properly protects your number, because a customer who cannot opt out will block you instead, and a block hurts far more.

The usual causes are hitting your messaging tier's daily limit on unique recipients, a template that was paused or rejected, contacts who opted out or blocked you, and invalid numbers stored without a country code. Broadcast reporting shows the reason per recipient, so start there.

Yes. Broadcasts can be scheduled for a future date and time, and recurring broadcasts can run on a repeating schedule. Times use your organisation's timezone, so a 10am send means 10am where your business is.

Yes. In Live Chat, choose Send later instead of Send and pick a date and time — you can edit or cancel it until it goes out. Plain text can only go out within 24 hours of the customer's last message, so use an approved template for anything further ahead. Broadcasts can be scheduled too. See how to schedule WhatsApp messages.

Yes. Save the date on each contact — a birthday, a renewal or a service due date — and create a recurring broadcast that runs on that date, or a set number of days before or after it. Each contact gets the message on their own date. Recurring broadcasts can also repeat every day, week or month.

MotherBot charges a fixed monthly or annual subscription based on your plan, with more contacts, agents, AI features and integrations on higher tiers, and a Free Forever plan to start on. Three things are billed separately, directly by the company that provides them: Meta's per-message WhatsApp charges, to your WhatsApp Business Account; your AI provider's charges for AI usage on your own API key; and the fees of any other app you connect. See the pricing page for plans, and WhatsApp pricing for Meta's current rates.

Yes, MotherBot offers an API-only plan for developers and businesses that want to integrate our AI capabilities into their own applications. The API-only plan is available for ₹999 per month or ₹9,990 per year.

There is something better: a Free Forever plan. It is not a 14-day trial that expires — it stays free, with no credit card required. Paid plans add more contacts, agents and features when you need them.

No. Meta charges per delivered template message — marketing, utility or authentication — and bills those charges directly to the payment method on your WhatsApp Business Account, separately from your MotherBot subscription. Nothing passes through MotherBot and we add no markup; your dashboard tracks the running spend. Replies to a customer inside the 24-hour window are free for the first 1,000 each month on each WhatsApp number; since 1 October 2026 Meta charges for each one after that (₹0.115 in India).

We accept major credit and debit cards, UPI, and net banking through our secure payment gateway. Annual plans can also be arranged via invoice for enterprise customers. All payments are processed over encrypted, PCI-compliant infrastructure.

Yes, from billing settings at any time. Upgrades take effect immediately and downgrades apply from the next billing cycle. Cancelling your subscription stops any further charges — you are not billed again, and your account stays active until the end of the period you have already paid for. Meta's own message charges are billed separately through your WhatsApp Business Account.

Meta charges per delivered template message, not per conversation. In India that is roughly ₹0.86 for a marketing message and about ₹0.12 for a utility or authentication message. Since 1 October 2026, replies to a customer within 24 hours of their last message are free for the first 1,000 each month on each WhatsApp number, then ₹0.115 each, and utility templates sent while that window is open are charged at the utility rate. See the WhatsApp pricing page for live rates and a calculator.

We'll notify you at 80% and 100% of your monthly limit. Messages beyond the limit are paused (not charged extra). You can upgrade your plan or purchase additional message packs.

No. Meta replaced conversation-based pricing with per-message pricing on 1 July 2025. Service messages — your replies inside the 24-hour window — were free from November 2024, but from 1 October 2026 Meta charges for them again after the first 1,000 each month on each WhatsApp number (₹0.115 each in India). Each template message is now charged individually when it is delivered. Any guide still quoting per-conversation rates is out of date.

Yes. Additional staff user seats can be added for ₹299/user/month. Enterprise plans include unlimited users.

Yes — we offer a 30% discount for verified NGOs and a 20% startup discount for companies under 2 years old with under 10 employees. Contact our sales team with proof of eligibility.

Subscription fees are generally non-refundable once a billing period begins, but we will always work with you if something has gone wrong — contact support with the details. If what you want is simply to stop being billed, cancel your subscription in billing settings: no further charges are taken and your account stays active until the end of the period you have paid for.

It depends on the category. In India, a marketing template is about ₹0.86 per delivered message, and a utility or authentication template about ₹0.12. Messages you send back to a customer inside the 24-hour window are free for the first 1,000 each month on each WhatsApp number, then ₹0.115 each; since 1 October 2026 utility templates sent inside that window are charged at the utility rate too.

Three kinds. Any non-template reply you send within 24 hours of the customer's last message; any utility template sent while that window is open; and every message in the 72-hour window that opens when someone contacts you from a Click-to-WhatsApp ad or a Facebook Page button. For most support-led businesses, the whole support side costs nothing.

Marketing is the most expensive category and the only one with no free path — every delivered marketing template is charged, at about ₹0.86 per message in India. A broadcast to 5,000 people therefore costs roughly ₹4,300 in Meta charges. Sending to an engaged segment rather than your whole list is the single biggest saving available.

Answer customers in fewer, complete messages: since 1 October 2026 each reply after the first 1,000 a month on a number is charged. Keep promotional wording out of utility templates so Meta does not reclassify them as marketing, which costs about seven times more. Target broadcasts instead of sending to everyone, and use Click-to-WhatsApp ads, where the first 72 hours are free.

MotherBot's software subscription starts at nothing on the Free Forever plan, with paid tiers for more contacts, agents, AI features and integrations. Meta's message charges are separate and billed directly to your WhatsApp Business Account, and AI usage and any other apps you connect are billed by those providers. See plans and pricing.

Calls a customer makes to your business are free. Calls your business places are charged ₹0.389 per 6-second pulse in India, separately from messages, and only once the customer answers. Part of a pulse counts as a whole one — so a 20-second call is 4 pulses (₹1.556), a 56-second call is 10 pulses (₹3.89), and a 50-second call is 9 pulses (₹3.501). The current per-minute rate is on the WhatsApp pricing page.

Meta offers Meta Verified for Business, a paid subscription that bundles a verified badge and support, and it is separate from Official Business Account status, which is free. The WhatsApp Business app itself is free, and the WhatsApp Business API has no monthly fee from Meta — you pay per template message, plus whatever your platform charges.

No. Your plan decides which AI features you can turn on, but the AI usage itself is billed by your AI provider. AI replies, the agent copilot, knowledge bases and the other AI features run on your own account with a provider such as OpenAI, Google Gemini or Anthropic: you add your own API key, and that provider bills you for what you use, at its own rates. MotherBot sells no AI credits and adds no markup. You can check your spend and set limits on your provider's dashboard.

Possibly, depending on what you use — and they bill you directly, never through MotherBot. Meta bills WhatsApp message charges to your WhatsApp Business Account. Your AI provider (such as OpenAI, Google Gemini or Anthropic) bills you for AI usage on your own API key. Any other service you connect — for example Shopify, Zoho, Razorpay, Shiprocket, or an SMS, RCS or email provider — bills its own subscription, usage, per-message or transaction fees under your account with it. None of these are included in a MotherBot plan.

Yes. The WhatsApp Business app is free to download and use. It runs on one phone and has no team inbox, chatbots or automation. Those need the WhatsApp Business API, where Meta charges for each template message you send, and for replies to customers after the first 1,000 each month on each number. See WhatsApp rates.

Creating a WhatsApp Business account is free, on the app and on the API. On the API, Meta charges for each template message delivered — in India about ₹0.86 for marketing and about ₹0.12 for utility or login codes — plus ₹0.115 for each reply after the first 1,000 a month on each number, since 1 October 2026. Meta bills your WhatsApp Business Account directly. Your software provider charges separately for its plan; MotherBot has a Free Forever plan. See current rates.

Yes. All data is encrypted in transit and at rest, access is protected with role-based permissions, and we follow industry-standard security practices. WhatsApp messages themselves are end-to-end encrypted between users and WhatsApp. See our Privacy Policy for full details.

Yes. We support GDPR requirements including data access, export, and deletion requests, consent management, and data-processing safeguards. Read our GDPR and Privacy pages, or contact us for a Data Processing Agreement (DPA).

You do. Your contacts, messages, and campaign data belong to your organization. You can export your data at any time, and we never sell it or use it to contact your customers.

We take data security and privacy seriously. MotherBot uses industry-standard security practices to protect your data during storage and transmission. Access to customer data is restricted to authorized personnel only, and we continuously monitor and improve our security measures to help keep your information safe. We are committed to handling your data responsibly and in accordance with applicable privacy regulations.

MotherBot gives you the tools consent-based messaging needs: recorded opt-in, automatic STOP handling, contact export, and deletion of a contact's data on request, including full account deletion. Compliance is shared — you are responsible for how you collect consent and what you send — but the record-keeping and opt-out machinery is built in.

Yes. Account deletion is available in the app and removes your organisation's data, not just your login. Any outstanding balance must be settled first. You can also export your contacts and conversation history before deleting.

Yes. That's a core benefit of the API. Your whole team can log in and handle conversations from one shared inbox on a single number, with assignment, internal notes, quick replies, and role-based permissions so nothing falls through the cracks.

Yes. Conversations can be assigned manually or automatically routed to the right agent or team. Supervisors can monitor workloads, reassign chats, and view performance analytics for each agent.

As many as your plan includes. Everyone works from the same shared inbox with their own login, conversations can be assigned or routed round-robin, and two agents cannot unknowingly answer the same customer. This is the main thing the free WhatsApp Business app cannot do.

Yes. Reporting covers response and resolution times, conversations handled per agent, SLA breaches and CSAT ratings collected after a chat is closed, so you can see where replies are slow rather than guessing.

The WhatsApp Business app is a free mobile app meant for a single user and small volumes. The WhatsApp Business API (which powers this platform) is built for medium and large businesses: it supports multiple agents on one number, automated chatbots, bulk broadcasts to opted-in customers, template messaging, analytics, and integrations. There is no chat app to install — everything runs through our web dashboard.

During onboarding you'll link your Meta (Facebook) Business account and register the phone number you want to use. The number must not currently be active on the regular WhatsApp or WhatsApp Business app. Our step-by-step wizard walks you through verification with Meta, and our support team can assist if you get stuck.

You can, but the number must first be deleted from the consumer WhatsApp / WhatsApp Business app before it can be migrated to the API. Many businesses instead choose a fresh dedicated number for the API. We help you decide the best path during setup.

It is Official Business Account status, and Meta now shows it as a blue checkmark rather than the green one people remember. It is free, and nobody can sell it to you. Meta grants it when your business portfolio is verified, the number has been on the WhatsApp Business Platform for at least 30 days, two-step verification is on, your display name is approved, and your brand has a real public presence. You request it in WhatsApp Manager; if you are turned down you must wait 30 days to reapply.

When a customer messages you, a 24-hour service window opens during which you can reply with free-form messages. Outside this window — or to start a new conversation — you must use a pre-approved message template. Our platform tracks each contact's window automatically and shows you a live countdown in the inbox.

Templates are pre-written message formats (for order updates, OTPs, reminders, promotions, etc.) that Meta reviews to prevent spam. You need an approved template to message customers outside the 24-hour window. You can create and submit templates directly from the dashboard, and approval usually takes anywhere from a few minutes to a few hours.

Most rejections come from a handful of causes: the category does not match the content (a promotional line inside a utility template), variable formatting errors, placeholder text left in, wording that reads like a scam or asks for sensitive data, or a button URL that does not work. Meta returns a specific reason such as INCORRECT_CATEGORY or INVALID_FORMAT, and MotherBot shows it on the template. Our guide walks through every cause and its fix.

Usually a few minutes. Meta allows itself up to 24 hours, and you will be notified by email and push when the status changes.

Meta tracks each template's own quality from customer feedback and read rates. When a template hits low quality it is paused for 3 hours, then 6 hours if it happens again, and disabled permanently the third time. The fix is upstream: send it to people who want it, and stop sending a template that is being blocked or ignored.

Customers blocked or reported your messages, or did not read them. The usual causes are messaging people who never opted in, sending marketing too often, and sending offers irrelevant to the recipient. If a number stays flagged for 7 days its messaging limit drops one tier. Our guide covers how to recover a yellow or red number.

Most restrictions are temporary. Repeated policy violations lead to sending blocks that run from 1 to 30 days, and in the worst case an account lock, which is indefinite and can only be lifted by appealing through Meta's Business Support Home. MotherBot's Number Health Guardian warns you before it gets that far, and can pause sending automatically when the signals turn bad.

No. A number lives on one or the other. You can migrate an existing WhatsApp Business app number to the API, but it cannot be used in both places at once.

Yes. Migrating a number from the WhatsApp Business app to the API does not carry old conversations across, so export anything you need to keep before you start. New conversations from that point are kept in your MotherBot inbox.

A Facebook or Instagram ad whose button opens a WhatsApp chat with your business instead of a landing page. It matters commercially because every message in the 72 hours after that first contact is free, so a chatbot can qualify and convert the lead at no per-message cost.