Mastering the Visual Flow Editor: Build Complex WhatsApp Journeys

Discover how to use MotherBot's drag-and-drop flow editor to design multi-step conversational journeys with conditions, delays, and branching logic — all without writing a line of code.

Flows vs. Chatbots: What's the Difference?

Chatbots react to inbound messages. They're reactive.

Flows are proactive sequences you design — timed drips, multi-step onboarding journeys, re-engagement sequences. You control when each message fires, what conditions trigger the next step, and what happens if the contact doesn't respond.

Use flows for:

• Welcome sequences after a new contact opts in
• Post-purchase follow-ups
• Trial expiry reminders
• Multi-step lead nurturing

The Flow Editor Canvas

When you open the Flows editor, you'll see a canvas with a Start node already placed. Every flow begins here. Drag nodes from the left panel and connect them with edges.

Available node types:

| Node | What it does |

|------|-------------|

| Send Message | Sends text, image, template, or interactive message |

| Wait | Pauses the flow for X minutes / hours / days |

| Condition | Branches based on contact field, tag, or last message |

| Update Contact | Sets a field value or adds/removes a tag |

| Assign Agent | Routes the conversation to a specific agent or group |

| End | Terminates the flow |

Building a 3-Day Welcome Sequence

Here's a practical example: a welcome drip for new leads.

Day 0 — Immediate welcome

Send Message:
"Hi {{name}} 👋 Welcome to Acme! I'm your automated assistant.
Over the next 3 days I'll share tips to help you get the most out of your trial.

First up: did you know you can set up your first campaign in under 10 minutes?
Check out: https://docs.acme.io/quickstart"

Day 1 — Feature spotlight

Connect a Wait node: delay 1 day.

Then a Send Message:

"Day 1 tip 🚀 Segment your contacts using tags before you launch a campaign.
Targeted messages get 3× more replies than generic blasts."

Day 2 — Social proof

Wait 1 day, then:

"Here's what Priya from Mumbai said after her first campaign:
'We got 47 qualified leads in 2 hours. Nothing has worked this well.'

Ready to run yours? Reply HELP if you need a hand."

Day 3 — Trial expiry CTA

Wait 1 day, add a Condition: if tag contains converted, go to End (don't nag paying customers). Otherwise:

"Your trial ends tomorrow. Upgrade now and lock in 20% off your first 3 months.
👉 https://app.acme.io/billing

Reply EXTEND for 3 more days to explore."

Branching with Conditions

The Condition node evaluates a rule and sends the flow down a True or False path.

Example condition:

• Field: contact.tags
• Operator: contains
• Value: converted

This lets you skip re-engagement messages for contacts who already purchased.

You can chain multiple conditions with AND/OR logic.

Flow Triggers

Flows can be triggered by:

• Manual enroll — select contacts and click "Enroll in Flow"
• Tag added — automatically enrolls contacts when a specific tag is applied
• Campaign replied — enroll contacts who replied to a campaign
• Webhook — enroll contacts from external systems via API

Best Practices

1. Keep each step focused — one idea per message, not three
2. Always include an exit — let contacts type STOP to exit any flow
3. Test with yourself first — use a test contact mapped to your own number
4. Use delays wisely — don't send 3 messages in 5 minutes; respect the inbox
5. Monitor drop-off — if contacts exit after step 2, that step needs work