How to Run a High-Converting WhatsApp Broadcast Campaign

Learn how to plan, build, and launch a WhatsApp broadcast campaign that drives real results — with proven best practices for list segmentation, timing, and template copywriting.

Why WhatsApp Campaigns Outperform Email

WhatsApp messages enjoy an average open rate above 90% and response rates that are 5–10× higher than email. When you reach someone on the same app they use to chat with friends and family, your message doesn't get buried — it gets read.

MotherBot's Campaigns feature lets you broadcast WhatsApp-approved template messages to segmented contact lists in minutes.

Before You Start: Approved Templates

WhatsApp requires all outbound broadcast messages (to contacts who haven't messaged you in the last 24 hours) to use a pre-approved message template. Templates are reviewed by Meta, typically within a few minutes for simple text-only templates.

Good template copywriting:

• Be specific about who you are and why you're reaching out
• Include an opt-out instruction (e.g. "Reply STOP to unsubscribe")
• Avoid promotional-only language with no clear value

Example approved template:

Hello {{1}}, your order #{{2}} has shipped and will arrive by {{3}}. Track it here: {{4}}. Reply STOP to opt out.

Step-by-Step: Creating a Campaign

1. Go to Campaigns → New Campaign

Give your campaign a clear internal name — something your team will understand in the analytics view later (e.g. June Reactivation — India Segment).

2. Choose your template

Select from your approved templates. MotherBot shows you a live preview with sample variable values.

3. Select your audience

Filter contacts by:

• Tags (e.g. "vip", "india", "trial-expired")
• Opt-in status — only send to opted-in contacts to protect your sender health
• Last message date — target contacts who haven't heard from you in 30+ days

4. Schedule or send immediately

You can send instantly or schedule for a specific date and time. For most markets, Tuesday to Thursday, 10am–12pm local time performs best.

Monitoring Campaign Performance

After sending, the campaign dashboard updates in real time with:

• Delivered — confirmed delivered to device
• Read — blue tick confirmed
• Replied — contact sent a response
• Failed — delivery failures (invalid numbers, blocked contacts)

Pro tip: A read-to-reply ratio above 5% is excellent. If you're seeing low replies, try adding a clear call-to-action button in your template.

Deliverability Best Practices

1. Never send to non-opted-in contacts. Meta monitors complaint rates and will restrict your number.
2. Warm up gradually. If your account is new, send to 500 contacts/day for the first week, then scale up.
3. Use variable personalisation. Campaigns with a personalised first name have 40% higher reply rates.
4. Keep your list clean. Remove contacts with repeated delivery failures before they hurt your account quality rating.

Campaign Limits by Plan

Upgrade at any time from Settings → Billing.