Buyer's guide · WhatsApp marketing
The best WhatsApp marketing software in India, compared
For most Indian businesses, the best WhatsApp marketing software runs on the official WhatsApp Business API, lets you send bulk broadcasts on its cheapest plan, and never caps how many contacts you keep. MotherBot does all three and has a free-forever plan. AiSensy has the lowest paid price among the Indian tools here, Interakt never charges per team member, and Wati suits teams of three or fewer.
Updated 27 October 2026. Competitor prices quoted from each vendor’s own pricing page, checked 3 September 2026.
At a glance
The short version. Every row links to the detail below.
| Tool | Best for | Starts at | Free plan |
|---|---|---|---|
1. MotherBot | Broadcasts, inbox, chatbot and CRM in one plan | ₹0 · Free Forever | Yes |
2. AiSensy | The lowest paid price for WhatsApp only | ₹0 · Free Forever | Yes |
3. Interakt | Big teams on WhatsApp and Instagram | ₹0 · Starter | Yes |
4. Wati | Teams of three or fewer | $49/mo · Growth | No |
5. Gallabox | Very large broadcast lists | ₹2,399/mo · Basic | No |
6. Zoko | Shops selling inside WhatsApp | $49.99/mo · Starter | No |
7. Picky Assist | Technical teams on a tight budget | $0 · Free Forever | Yes |
8. DoubleTick | Sales teams who work from their phones | On request · All plans | Not published |
9. respond.io | Global teams that need WeChat or TikTok | $79/mo · Starter | No |
10. Manychat | Instagram and TikTok creators | $0 · Free | Yes |
We make MotherBot, so it’s first on our own list — read it knowing that. To keep it fair, every competitor figure is quoted from that company’s own page, “Not published” means they don’t say (not that they can’t), and each card names where the tool is weaker, ours included.
What to look for
01
The official WhatsApp Business API
Tools that drive the normal WhatsApp app from a computer break WhatsApp's rules, and numbers using them get banned. Only the official API is safe for bulk sending.
02
Broadcasts on the plan you'll actually buy
Some platforms only unlock broadcasts or scheduling on a higher plan. Check the plan you can afford, not the top one.
03
No cap on your contact list
Several tools price by contacts, so your bill climbs as your list grows. Look for uncapped contacts.
04
No markup on WhatsApp's own charges
Meta charges per message. Some platforms add their own fee on top of every message — that adds up fast at broadcast volumes.
05
What happens after the broadcast
Replies need to land in a shared inbox, and messages that fail or go unread should be retried. A broadcast tool that can't handle replies wastes the campaign.
The list
1. MotherBot
Ten channels, one inbox, built in India
Best for: Broadcasts, inbox, chatbot and CRM in one plan
Broadcasts and a no-code chatbot are on every plan, free included, and contacts are never capped. The shared team inbox for replies starts on the first paid plan. A broadcast can be sent again to just the people who didn't read or reply. The trade-off: fewer team seats on the entry plans than Interakt, which never charges per seat.
- Free Forever
- ₹0
- Spark
- ₹2,499/mo
- Growth
- ₹4,499/mo
- Infinity
- ₹6,499/mo
Monthly prices, plus GST. No card for the free plan; nothing expires.
See all plans2. AiSensy
Cheapest entry, AI sold separately
Best for: The lowest paid price for WhatsApp only
The cheapest paid plan of the Indian tools here, and it already seats five agents. The chatbot builder and AI agent are monthly add-ons on top, and it covers WhatsApp only.
- Free Forever
- ₹0
- Basic
- ₹1,500/mo
- Pro
- ₹3,200/mo
From AiSensy's own pricing and help-centre pages. Excludes GST. WhatsApp's own per-message charges are separate on both platforms.
MotherBot vs AiSensy3. Interakt
Unlimited agents, WhatsApp-led
Best for: Big teams on WhatsApp and Instagram
Unlimited agents on every paid plan — the best seat policy on this list — plus a free tier. Narrower once you need channels beyond WhatsApp and Instagram, and branching chatbots start on its Advanced plan.
- Starter
- ₹0
- Growth
- ₹2,799/mo
- Advanced
- ₹3,799/mo
From Interakt's own pricing page, plus taxes. WhatsApp's own per-message charges are separate on both platforms.
MotherBot vs Interakt4. Wati
Low entry price, tight seats
Best for: Teams of three or fewer
A low entry price and a long track record. Its entry plan stops at three people with no way to add a fourth, so a growing team moves up a plan.
- Growth
- $49/mo
- Pro
- $99/mo
- Business
- $399/mo
From Wati's own pricing page at annual billing; monthly rates in brackets. Meta's charges are separate on both platforms.
MotherBot vs Wati5. Gallabox
Well documented, steep seat ladder
Best for: Very large broadcast lists
Clear documentation and large monthly broadcast allowances on its higher plans. The entry plan is a hard cap of three users.
- Basic
- ₹2,399/mo
- Essential
- ₹5,599/mo
- Advanced
- ₹13,599/mo
From Gallabox's own pricing page at annual billing; quarterly rates in brackets. Meta's charges are separate on both platforms.
MotherBot vs Gallabox6. Zoko
Commerce-led, per-conversation
Best for: Shops selling inside WhatsApp
Built around WhatsApp shopping with unlimited agents on its entry plan. That entry plan adds a markup to every conversation, so check it against your volume.
- Starter
- $49.99/mo
- Plus
- $79.99/mo
- Elite
- $139.99/mo
From Zoko's own pricing page. Instagram is published as a $9.99/month platform fee. WhatsApp's own rate card is separate on both platforms.
MotherBot vs Zoko7. Picky Assist
Cheapest per seat, capped
Best for: Technical teams on a tight budget
The lowest price per team member here and very deep settings. Contacts are capped on every plan and its free plan adds a markup to template messages.
- Free Forever
- $0
- Starter
- $39/mo
- Growth
- $49/mo
From Picky Assist's own plan-comparison page. Additional WhatsApp numbers $29 each. Meta's charges are separate on both platforms.
MotherBot vs Picky Assist8. DoubleTick
Sales-led, price on request
Best for: Sales teams who work from their phones
A WhatsApp-first product with a strong mobile app. It publishes no prices, so you'll need a sales call to compare it.
- All plans
- On request
DoubleTick publishes no pricing page, so there is nothing to quote. We have deliberately left this blank rather than repeat a third-party estimate — every other figure on this site comes from the vendor's own page and this one would not.
MotherBot vs DoubleTick9. respond.io
Global multi-channel inbox
Best for: Global teams that need WeChat or TikTok
More channels than anyone else here. Broadcasts and workflows start on its second plan, and it's priced in dollars well above the Indian tools.
- Starter
- $79/mo
- Growth
- $159/mo
- Advanced
- $279/mo
From respond.io's own pricing page, annual billing. Contact overage $12 per 100 on Growth, $15 per 100 on Advanced; AI credits $15 per 1,000.
MotherBot vs respond.io10. Manychat
Social-first, contact-metered
Best for: Instagram and TikTok creators
The strongest tool for comment-to-DM marketing on Instagram and TikTok. Priced by active contacts, and not built for a sales or support team.
- Free
- $0
- Essential
- $17/mo
- Pro
- $39/mo
Manychat restructured its pricing on 2 March 2026 into five tiers; figures here are the monthly rates. WhatsApp and SMS carry additional per-message charges on top.
MotherBot vs Manychat
What WhatsApp marketing really costs
Every tool on this list sends two bills. The first is the software, which is what the prices above compare. The second is Meta's charge for each message, and no platform can make that one disappear.
Meta charges per delivered message, and the price depends on the kind of message and the country of the person receiving it. Marketing messages cost the most; replies to a customer who wrote to you are free for the first 1,000 a month on each WhatsApp number. Our WhatsApp rates page lists the current price for every country.
Watch for platforms that add their own fee on top of Meta's per message. On a 50,000-message campaign, even a small markup costs more than the software.
Is bulk WhatsApp marketing allowed?
Yes, on the official WhatsApp Business API, with two conditions. The people you message must have agreed to hear from you, and the first message must be a template WhatsApp has approved. Every tool on this list works this way.
What isn't allowed is software that controls the normal WhatsApp or WhatsApp Business app to send in bulk — usually sold as a free 'bulk sender' or a browser extension. WhatsApp detects it and bans the number, often with the whole chat history.
Questions people ask
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