Growth plan and up
IndiaMART + WhatsApp
Every IndiaMART enquiry, answered on WhatsApp before your competitor picks up the phone
Capture every IndiaMART Lead Manager enquiry — direct enquiries, BuyLeads, PNS calls, catalog views and WhatsApp leads — the moment it arrives. Auto-reply to the buyer on WhatsApp, alert your sales team, create the contact with the product they asked about, and work the lead through to close. Real-time push plus a scheduled pull, so nothing is lost to an outage.
What it does
Everything the IndiaMART connection handles
Real-time Push API plus a scheduled Pull sweep — push for speed, pull so a deploy or outage never loses a lead
Every enquiry deduplicated on IndiaMART's UNIQUE_QUERY_ID, however many times it is delivered
Automatic WhatsApp reply to the buyer, naming the exact product they enquired about
WhatsApp alert to your sales team's own numbers, with the buyer's name, number and requirement
Each buyer becomes a tagged contact, with company, product, category, city and pincode saved as custom fields
A lead workflow of your own: new → contacted → qualified → quoted → negotiation → won / lost, with owner, notes and follow-up date
Optional pipeline deal opened automatically for every enquiry
Import up to 365 days of history, without messaging anyone
Live Chat panel showing exactly what this buyer asked for, beside the conversation
A chatbot node that reads the enquiry, so a bot can open with the product instead of asking again
CSV export, and an indiamart.lead_received webhook / Zapier trigger
In the chatbot builder
1 nodes you can drag into any flow
These appear in the visual builder the moment the integration is connected — no code, no webhook plumbing.
Setup
How you connect it
Most teams are through this in under ten minutes.
- 1
Paste Your CRM Key
Copy the key from seller.indiamart.com → Lead Manager → Import/Export Leads → API and paste it into MotherBot → Integrations → IndiaMART. It is verified with one live call before it is saved.
- 2
Register the Push URL
Copy the push URL shown on the card into the same IndiaMART screen under Push API, choose “Other”, and confirm the OTP. Leads then arrive within seconds instead of waiting for the sweep.
- 3
Turn On Your Automations
Pick the approved template for the buyer auto-reply and the team alert, add your sales team's numbers, and choose whether each lead should open a pipeline deal.
- 4
Work the Leads
New enquiries appear in the IndiaMART card and beside every conversation in Live Chat. Move them through your own stages, assign an owner, and export or webhook them anywhere.
What people build
Three things teams set up first
Answer in Seconds, Not Hours
A buyer sends an enquiry on IndiaMART → the lead lands here within seconds via push → an approved WhatsApp template goes out naming their product, while your competitor is still working through the morning's list.
Put the Lead in the Rep's Pocket
Every new enquiry WhatsApps your field sales team with the buyer's name, number, city and requirement — no dashboard to check, no CRM to log into.
Never Lose a Lead to Downtime
A deploy, a network blip, or IndiaMART's own push deactivating — the 5-minute pull sweep reaches backwards and collects everything that was missed, deduplicated automatically.
Qualify Before a Human Touches It
The IndiaMART chatbot node reads the enquiry, so the bot opens with “you asked about the 5HP pump” and collects quantity and delivery pincode before your rep even sees the lead.
Get started
Put IndiaMART and WhatsApp on the same page
Fourteen days free with every integration unlocked. We’ll help you connect this one on the setup call.